Insider / Vita Coco Company, Inc.
Zupo John
Director at Vita Coco Company, Inc.
- Company
- Vita Coco Company, Inc.
- Ticker
- COCO
- First filing on record
- November 17, 2025
- Latest trade on record
- June 3, 2026
- SEC filings
- EDGAR ↗
Zupo John, Director at Vita Coco Company, Inc., has disclosed 4 transactions in COCO since November 17, 2025: 0 purchases (0 open-market buys) and 1 sale, worth about $654K at the reported prices. The latest was filed June 5, 2026, 2 days after the trade.
Trading in charts
Trade timeline
When does this person trade, how big, and in which direction? Every trade in the last 12 months.
In the last 12 months Zupo John made no purchases and 1 sale worth $437K, plus 3 other transactions. Dot size is the dollar amount.
Portfolio mix
Which stocks does this person trade most? Tile size is dollars traded, all time on record.
Zupo John has traded 1 stock on record; the largest by dollars is COCO.
Reporting lag
Does this person report on time? One bar per filing against the Form 4 deadline.
0 of 2 filings on record were reported after the Form 4 deadline (two business days, counted here as 4 calendar days).
What kind of transactions
Most Form 4 rows are pay arriving or tax being withheld, not a decision to buy or sell. Only code P is an open-market purchase and code S an open-market sale. What each code means: Form 4 transaction codes.
| Code | Meaning | Rows | Shares | Value |
|---|---|---|---|---|
| M | Option exercise or conversion | 2 | 20,000 | $102K |
| A | Grant or award | 1 | 1,530 | $115K |
| S | Open-market sale | 1 | 10,000 | $437K |
| Year | Rows | Bought | Sold |
|---|---|---|---|
| 2026 | 1 | 0 | 0 |
| 2025 | 3 | 0 | 1 · $437K |
Transactions
| Security | Side | Trade date | Disclosed | Lag | Shares | Price | Value | Flags | Source | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| COCO | Other A | June 3, 2026 | June 5, 2026 | 2d | 1,530 | $75 | $115K | Form 4 ↗ | ||
| COCO | Option / conversion M | November 14, 2025 | November 17, 2025 | 3d | 10,000 | — | — | 10b5-1 planderivative | Form 4 ↗ | |
| COCO | Sell S | November 14, 2025 | November 17, 2025 | 3d | 10,000 | $44 | $437K | 10b5-1 plan | Form 4 ↗ | |
| COCO | Option / conversion M | November 14, 2025 | November 17, 2025 | 3d | 10,000 | $10 | $102K | 10b5-1 plan | Form 4 ↗ |
Filings
| Filed | Form | Accession | Rows | Status | Source |
|---|---|---|---|---|---|
| June 5, 2026 | Form 4 | 0001482981-26-000146 | 1 | published | EDGAR ↗ |
| November 17, 2025 | Form 4 | 0001886726-25-000006 | 3 | published | EDGAR ↗ |
Other insiders at Vita Coco Company, Inc.
- Roper Martin Chief Executive Officer 78 rows
- Burth Jonathan Chief Operating Officer 56 rows
- Prior Jane Chief Marketing Officer 22 rows
- van Es Charles Chief Commercial Officer 19 rows
- Liran Ira Director 14 rows
- BAKER COREY Chief Financial Officer 11 rows
- Sadowsky Kenneth Director 11 rows
- Kirban Michael Executive Chairman 10 rows
- Morreau Jane Cecil Director 8 rows
- LEAHY JOHN D Director 3 rows
Everyone on file, with contracts and lobbying under the company's name: Vita Coco Company, Inc..
Guides for this page
- What is SEC Form 4? Who files: officers, directors and owners of more than 10% of a class of the company's shares.
- Form 4 transaction codes P = purchase. S = sale. These are the two market trades.
- Insider buying vs insider selling Selling outweighs buying by a wide margin in normal times.
- Rule 10b5-1 trading plans The plan must be set up when the insider has no important non-public information.
- Options and derivatives on Form 4 Table I = shares. Table II = options and other derivatives.
Sources and method
| Source | Filings | Rows | First filed | Newest filed | Read the originals |
|---|---|---|---|---|---|
| SEC EDGAR, Form 4 | 2 | 4 | November 17, 2025 | June 5, 2026 | Form 4 list on EDGAR |
Site built October 22, 2026. Every row in the tables above links to its own filing. To quote a figure, use the Cite button at the top of the page; see how to cite and reuse.
Every row comes from the reporting owner's Form 4 as filed with the SEC (EDGAR ownership XML), read daily. "Value" is shares × the reported price; code P is an open-market purchase, S a sale, M an option exercise, A a grant. The lag is the filing date minus the trade date; Form 4 is due within two business days. Amendments (4/A) are not merged. Details on the methodology page; report an error on corrections.
Not investment advice. Figures are public disclosures shown as filed; they may lag the trade and may be amended later. No recommendation is made or implied.