Transactions
22
Insider / Vita Coco Company, Inc.
Prior Jane
Chief Marketing Officer at Vita Coco Company, Inc.
- Company
- Vita Coco Company, Inc.
- Ticker
- COCO
- First filing on record
- October 31, 2025
- Latest trade on record
- August 15, 2026
- SEC filings
- EDGAR ↗
Prior Jane, Chief Marketing Officer at Vita Coco Company, Inc., has disclosed 22 transactions in COCO since October 31, 2025: 0 purchases (0 open-market buys) and 10 sales, worth about $4.9M at the reported prices. The latest was filed August 19, 2026, 4 days after the trade; 1 filing was late against the 2-business-day Form 4 deadline.
Open-market buys
0
Sales
10
Avg. disclosure lag
4.2d
Trading in charts
Trade timeline
When does this person trade, how big, and in which direction? Every trade in the last 12 months.
Bought (above the line)Sold (below the line)Other transaction
In the last 12 months Prior Jane made no purchases and 10 sales worth $4.0M, plus 12 other transactions. Dot size is the dollar amount.
Portfolio mix
Which stocks does this person trade most? Tile size is dollars traded, all time on record.
Prior Jane has traded 1 stock on record; the largest by dollars is COCO.
Reporting lag
Does this person report on time? One bar per filing against the Form 4 deadline.
On timeLate
1 of 6 filings on record were reported after the Form 4 deadline (two business days, counted here as 4 calendar days).
What kind of transactions
Most Form 4 rows are pay arriving or tax being withheld, not a decision to buy or sell. Only code P is an open-market purchase and code S an open-market sale. What each code means: Form 4 transaction codes.
| Code | Meaning | Rows | Shares | Value |
|---|---|---|---|---|
| M | Option exercise or conversion | 10 | 131,828 | $611K |
| F | Shares withheld for tax | 6 | 18,201 | $931K |
| S | Open-market sale | 4 | 60,000 | $3.1M |
| A | Grant or award | 2 | 18,426 | $237K |
| Year | Rows | Bought | Sold |
|---|---|---|---|
| 2026 | 18 | 0 | 8 · $3.5M |
| 2025 | 4 | 0 | 2 · $514K |
Transactions
| Security | Side | Trade date | Disclosed | Lag | Shares | Price | Value | Flags | Source | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| COCO | Sell F | August 15, 2026 | August 19, 2026 | 4d | 10,801 | $65 | $704K | Form 4 ↗ | ||
| COCO | Sell F | March 11, 2026 | March 12, 2026 | 1d | 818 | $55 | $45K | Form 4 ↗ | ||
| COCO | Option / conversion M | March 5, 2026 | March 9, 2026 | 4d | 22,575 | — | — | 10b5-1 planderivative | Form 4 ↗ | |
| COCO | Option / conversion M | March 5, 2026 | March 9, 2026 | 4d | 23,750 | — | — | 10b5-1 planderivative | Form 4 ↗ | |
| COCO | Option / conversion M | March 5, 2026 | March 9, 2026 | 4d | 3,675 | — | — | 10b5-1 planderivative | Form 4 ↗ | |
| COCO | Other A | February 20, 2026 | March 9, 2026 | 17d | 14,025 | $17 | $237K | late10b5-1 planderivative | Form 4 ↗ | |
| COCO | Sell S | March 5, 2026 | March 9, 2026 | 4d | 100 | $54 | $5,408 | 10b5-1 plan | Form 4 ↗ | |
| COCO | Sell S | March 5, 2026 | March 9, 2026 | 4d | 15,741 | $53 | $839K | 10b5-1 plan | Form 4 ↗ | |
| COCO | Sell S | March 5, 2026 | March 9, 2026 | 4d | 34,159 | $53 | $1.8M | 10b5-1 plan | Form 4 ↗ | |
| COCO | Option / conversion M | March 5, 2026 | March 9, 2026 | 4d | 22,575 | $10 | $230K | 10b5-1 plan | Form 4 ↗ | |
| COCO | Option / conversion M | March 5, 2026 | March 9, 2026 | 4d | 23,750 | $10 | $242K | 10b5-1 plan | Form 4 ↗ | |
| COCO | Option / conversion M | March 5, 2026 | March 9, 2026 | 4d | 3,675 | $10 | $37K | 10b5-1 plan | Form 4 ↗ | |
| COCO | Sell F | March 5, 2026 | March 9, 2026 | 4d | 705 | $55 | $39K | 10b5-1 plan | Form 4 ↗ | |
| COCO | Sell F | March 5, 2026 | March 9, 2026 | 4d | 1,458 | $55 | $80K | 10b5-1 plan | Form 4 ↗ | |
| COCO | Option / conversion M | February 20, 2026 | February 24, 2026 | 4d | 5,914 | — | — | derivative | Form 4 ↗ | |
| COCO | Sell F | February 20, 2026 | February 24, 2026 | 4d | 3,267 | — | — | Form 4 ↗ | ||
| COCO | Option / conversion M | February 20, 2026 | February 24, 2026 | 4d | 5,914 | — | — | Form 4 ↗ | ||
| COCO | Other A | February 20, 2026 | February 24, 2026 | 4d | 4,401 | — | — | Form 4 ↗ | ||
| COCO | Sell F | November 27, 2025 | December 1, 2025 | 4d | 1,152 | $54 | $62K | Form 4 ↗ | ||
| COCO | Option / conversion M | October 29, 2025 | October 31, 2025 | 2d | 10,000 | — | — | 10b5-1 planderivative | Form 4 ↗ | |
| COCO | Sell S | October 29, 2025 | October 31, 2025 | 2d | 10,000 | $45 | $452K | 10b5-1 plan | Form 4 ↗ | |
| COCO | Option / conversion M | October 29, 2025 | October 31, 2025 | 2d | 10,000 | $10 | $102K | 10b5-1 plan | Form 4 ↗ |
Filings
| Filed | Form | Accession | Rows | Status | Source |
|---|---|---|---|---|---|
| August 19, 2026 | Form 4 | 0001482981-26-000176 | 1 | published | EDGAR ↗ |
| March 12, 2026 | Form 4 | 0001482981-26-000064 | 1 | published | EDGAR ↗ |
| March 9, 2026 | Form 4 | 0001482981-26-000060 | 12 | published | EDGAR ↗ |
| February 24, 2026 | Form 4 | 0001482981-26-000034 | 4 | published | EDGAR ↗ |
| December 1, 2025 | Form 4 | 0001886154-25-000012 | 1 | published | EDGAR ↗ |
| October 31, 2025 | Form 4 | 0001886154-25-000010 | 3 | published | EDGAR ↗ |
Other insiders at Vita Coco Company, Inc.
- Roper Martin Chief Executive Officer 78 rows
- Burth Jonathan Chief Operating Officer 56 rows
- van Es Charles Chief Commercial Officer 19 rows
- Liran Ira Director 14 rows
- BAKER COREY Chief Financial Officer 11 rows
- Sadowsky Kenneth Director 11 rows
- Kirban Michael Executive Chairman 10 rows
- Morreau Jane Cecil Director 8 rows
- Zupo John Director 4 rows
- LEAHY JOHN D Director 3 rows
Everyone on file, with contracts and lobbying under the company's name: Vita Coco Company, Inc..
Guides for this page
- What is SEC Form 4? Who files: officers, directors and owners of more than 10% of a class of the company's shares.
- Form 4 transaction codes P = purchase. S = sale. These are the two market trades.
- Insider buying vs insider selling Selling outweighs buying by a wide margin in normal times.
- Rule 10b5-1 trading plans The plan must be set up when the insider has no important non-public information.
- Options and derivatives on Form 4 Table I = shares. Table II = options and other derivatives.
Sources and method
| Source | Filings | Rows | First filed | Newest filed | Read the originals |
|---|---|---|---|---|---|
| SEC EDGAR, Form 4 | 6 | 22 | October 31, 2025 | August 19, 2026 | Form 4 list on EDGAR |
Site built October 22, 2026. Every row in the tables above links to its own filing. To quote a figure, use the Cite button at the top of the page; see how to cite and reuse.
Every row comes from the reporting owner's Form 4 as filed with the SEC (EDGAR ownership XML), read daily. "Value" is shares × the reported price; code P is an open-market purchase, S a sale, M an option exercise, A a grant. The lag is the filing date minus the trade date; Form 4 is due within two business days. Amendments (4/A) are not merged. Details on the methodology page; report an error on corrections.
Not investment advice. Figures are public disclosures shown as filed; they may lag the trade and may be amended later. No recommendation is made or implied.