Insider / WILLIAMS SONOMA INC
Howie Jeffrey
EVP CHIEF FINANCIAL OFFICER at WILLIAMS SONOMA INC
- Company
- WILLIAMS SONOMA INC
- Ticker
- WSM
- First filing on record
- March 24, 2026
- Latest trade on record
- September 16, 2026
- SEC filings
- EDGAR ↗
Howie Jeffrey, EVP CHIEF FINANCIAL OFFICER at WILLIAMS SONOMA INC, has disclosed 40 transactions in WSM since March 24, 2026: 0 purchases (0 open-market buys) and 26 sales, worth about $15.2M at the reported prices. The latest was filed September 18, 2026, 2 days after the trade.
Trading in charts
Trade timeline
When does this person trade, how big, and in which direction? Every trade in the last 12 months.
In the last 12 months Howie Jeffrey made no purchases and 26 sales worth $15M, plus 14 other transactions. Dot size is the dollar amount.
Portfolio mix
Which stocks does this person trade most? Tile size is dollars traded, all time on record.
Howie Jeffrey has traded 1 stock on record; the largest by dollars is WSM.
Reporting lag
Does this person report on time? One bar per filing against the Form 4 deadline.
0 of 6 filings on record were reported after the Form 4 deadline (two business days, counted here as 4 calendar days).
What kind of transactions
Most Form 4 rows are pay arriving or tax being withheld, not a decision to buy or sell. Only code P is an open-market purchase and code S an open-market sale. What each code means: Form 4 transaction codes.
| Code | Meaning | Rows | Shares | Value |
|---|---|---|---|---|
| S | Open-market sale | 20 | 37,148 | $6.8M |
| M | Option exercise or conversion | 12 | 165,378 | — |
| F | Shares withheld for tax | 6 | 45,541 | $8.3M |
| A | Grant or award | 2 | 64,624 | — |
| Year | Rows | Bought | Sold |
|---|---|---|---|
| 2026 | 40 | 0 | 26 · $15.2M |
Transactions
| Security | Side | Trade date | Disclosed | Lag | Shares | Price | Value | Flags | Source | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| WSM | Sell S | September 16, 2026 | September 18, 2026 | 2d | 252 | $224 | $57K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | September 16, 2026 | September 18, 2026 | 2d | 186 | $224 | $42K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | September 16, 2026 | September 18, 2026 | 2d | 635 | $223 | $141K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | September 16, 2026 | September 18, 2026 | 2d | 420 | $222 | $93K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | September 16, 2026 | September 18, 2026 | 2d | 362 | $221 | $80K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | September 16, 2026 | September 18, 2026 | 2d | 202 | $219 | $44K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | September 16, 2026 | September 18, 2026 | 2d | 403 | $218 | $88K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | September 16, 2026 | September 18, 2026 | 2d | 585 | $217 | $127K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Option / conversion M | September 12, 2026 | September 15, 2026 | 3d | 6,984 | — | — | derivative | Form 4 ↗ | |
| WSM | Sell F | September 12, 2026 | September 15, 2026 | 3d | 3,939 | $226 | $891K | Form 4 ↗ | ||
| WSM | Option / conversion M | September 12, 2026 | September 15, 2026 | 3d | 6,984 | — | — | Form 4 ↗ | ||
| WSM | Sell S | April 8, 2026 | April 10, 2026 | 2d | 32 | $193 | $6,183 | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | April 8, 2026 | April 10, 2026 | 2d | 24 | $192 | $4,615 | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | April 8, 2026 | April 10, 2026 | 2d | 116 | $191 | $22K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | April 8, 2026 | April 10, 2026 | 2d | 50 | $190 | $9,523 | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | April 8, 2026 | April 10, 2026 | 2d | 191 | $189 | $36K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | April 8, 2026 | April 10, 2026 | 2d | 666 | $188 | $125K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | April 8, 2026 | April 10, 2026 | 2d | 340 | $187 | $64K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Option / conversion M | April 4, 2026 | April 7, 2026 | 3d | 3,150 | — | — | derivative | Form 4 ↗ | |
| WSM | Sell F | April 4, 2026 | April 7, 2026 | 3d | 1,731 | $180 | $312K | Form 4 ↗ | ||
| WSM | Option / conversion M | April 4, 2026 | April 7, 2026 | 3d | 3,150 | — | — | Form 4 ↗ | ||
| WSM | Other A | March 25, 2026 | March 27, 2026 | 2d | 10,077 | — | — | 10b5-1 planderivative | Form 4 ↗ | |
| WSM | Sell S | March 26, 2026 | March 27, 2026 | 1d | 1,106 | $183 | $203K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | March 26, 2026 | March 27, 2026 | 1d | 3,800 | $182 | $692K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | March 26, 2026 | March 27, 2026 | 1d | 4,114 | $181 | $746K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | March 26, 2026 | March 27, 2026 | 1d | 21,915 | $180 | $3.9M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | March 26, 2026 | March 27, 2026 | 1d | 1,749 | $179 | $314K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Option / conversion M | March 22, 2026 | March 24, 2026 | 2d | 2,794 | — | — | derivative | Form 4 ↗ | |
| WSM | Option / conversion M | March 21, 2026 | March 24, 2026 | 3d | 8,818 | — | — | derivative | Form 4 ↗ | |
| WSM | Option / conversion M | March 21, 2026 | March 24, 2026 | 3d | 6,396 | — | — | derivative | Form 4 ↗ | |
| WSM | Option / conversion M | March 21, 2026 | March 24, 2026 | 3d | 54,547 | — | — | derivative | Form 4 ↗ | |
| WSM | Other A | March 20, 2026 | March 24, 2026 | 4d | 54,547 | — | — | derivative | Form 4 ↗ | |
| WSM | Sell F | March 22, 2026 | March 24, 2026 | 2d | 1,536 | $178 | $274K | Form 4 ↗ | ||
| WSM | Option / conversion M | March 22, 2026 | March 24, 2026 | 2d | 2,794 | — | — | Form 4 ↗ | ||
| WSM | Sell F | March 21, 2026 | March 24, 2026 | 3d | 4,846 | $178 | $865K | Form 4 ↗ | ||
| WSM | Option / conversion M | March 21, 2026 | March 24, 2026 | 3d | 8,818 | — | — | Form 4 ↗ | ||
| WSM | Sell F | March 21, 2026 | March 24, 2026 | 3d | 3,515 | $178 | $627K | Form 4 ↗ | ||
| WSM | Option / conversion M | March 21, 2026 | March 24, 2026 | 3d | 6,396 | — | — | Form 4 ↗ | ||
| WSM | Sell F | March 21, 2026 | March 24, 2026 | 3d | 29,974 | $178 | $5.3M | Form 4 ↗ | ||
| WSM | Option / conversion M | March 21, 2026 | March 24, 2026 | 3d | 54,547 | — | — | Form 4 ↗ |
Filings
| Filed | Form | Accession | Rows | Status | Source |
|---|---|---|---|---|---|
| September 18, 2026 | Form 4 | 0000719955-26-000214 | 8 | published | EDGAR ↗ |
| September 15, 2026 | Form 4 | 0000719955-26-000210 | 3 | published | EDGAR ↗ |
| April 10, 2026 | Form 4 | 0000719955-26-000093 | 7 | published | EDGAR ↗ |
| April 7, 2026 | Form 4 | 0000719955-26-000081 | 3 | published | EDGAR ↗ |
| March 27, 2026 | Form 4 | 0000719955-26-000077 | 6 | published | EDGAR ↗ |
| March 24, 2026 | Form 4 | 0000719955-26-000043 | 13 | published | EDGAR ↗ |
Other insiders at WILLIAMS SONOMA INC
- ALBER LAURA PRESIDENT & CEO 60 rows
- Yearout Karalyn EVP CHIEF TALENT OFFICER 25 rows
- Bhargava Monica PRESIDENT POTTERY BARN BRAND 24 rows
- Brooks Jeremy CHIEF ACCOUNTING OFFICER 23 rows
- Finucane Anne A. Director 18 rows
- Martin Lynn C President, NYSE Group 18 rows
- King David Randolph EVP GENERAL COUNSEL 17 rows
- Ready William J Director 15 rows
- Campion Andrew Director 12 rows
- Bracey Esi Eggleston Director 9 rows
Everyone on file, with contracts and lobbying under the company's name: WILLIAMS SONOMA INC.
Guides for this page
- What is SEC Form 4? Who files: officers, directors and owners of more than 10% of a class of the company's shares.
- Form 4 transaction codes P = purchase. S = sale. These are the two market trades.
- Insider buying vs insider selling Selling outweighs buying by a wide margin in normal times.
- Rule 10b5-1 trading plans The plan must be set up when the insider has no important non-public information.
- Options and derivatives on Form 4 Table I = shares. Table II = options and other derivatives.
Sources and method
| Source | Filings | Rows | First filed | Newest filed | Read the originals |
|---|---|---|---|---|---|
| SEC EDGAR, Form 4 | 6 | 40 | March 24, 2026 | September 18, 2026 | Form 4 list on EDGAR |
Site built October 22, 2026. Every row in the tables above links to its own filing. To quote a figure, use the Cite button at the top of the page; see how to cite and reuse.
Every row comes from the reporting owner's Form 4 as filed with the SEC (EDGAR ownership XML), read daily. "Value" is shares × the reported price; code P is an open-market purchase, S a sale, M an option exercise, A a grant. The lag is the filing date minus the trade date; Form 4 is due within two business days. Amendments (4/A) are not merged. Details on the methodology page; report an error on corrections.
Not investment advice. Figures are public disclosures shown as filed; they may lag the trade and may be amended later. No recommendation is made or implied.