Transactions
60
Insider / WILLIAMS SONOMA INC
ALBER LAURA
PRESIDENT & CEO at WILLIAMS SONOMA INC
- Company
- WILLIAMS SONOMA INC
- First filing on record
- November 24, 2025
- Latest trade on record
- September 16, 2026
- SEC filings
- EDGAR ↗
ALBER LAURA, PRESIDENT & CEO at WILLIAMS SONOMA INC, has disclosed 60 transactions in WSM, CRM since November 24, 2025: 2 purchases (2 open-market buys) and 36 sales, worth about $76.0M at the reported prices. The latest was filed September 18, 2026, 2 days after the trade.
Open-market buys
2
Sales
36
Avg. disclosure lag
2.2d
Trading in charts
Trade timeline
When does this person trade, how big, and in which direction? Every trade in the last 12 months.
Bought (above the line)Sold (below the line)Other transaction
In the last 12 months ALBER LAURA made 2 purchases worth $500K and 36 sales worth $76M, plus 22 other transactions. Dot size is the dollar amount.
Portfolio mix
Which stocks does this person trade most? Tile size is dollars traded, all time on record.
ALBER LAURA has traded 2 stocks on record; the largest by dollars is WSM.
Reporting lag
Does this person report on time? One bar per filing against the Form 4 deadline.
On timeLate
0 of 18 filings on record were reported after the Form 4 deadline (two business days, counted here as 4 calendar days).
What kind of transactions
Most Form 4 rows are pay arriving or tax being withheld, not a decision to buy or sell. Only code P is an open-market purchase and code S an open-market sale. What each code means: Form 4 transaction codes.
| Code | Meaning | Rows | Shares | Value |
|---|---|---|---|---|
| S | Open-market sale | 31 | 205,000 | $41.2M |
| M | Option exercise or conversion | 18 | 761,128 | — |
| F | Shares withheld for tax | 5 | 191,978 | $34.3M |
| A | Grant or award | 3 | 352,139 | — |
| P | Open-market purchase | 2 | 2,571 | $500K |
| G | Gift | 1 | 5,390 | — |
| Year | Rows | Bought | Sold |
|---|---|---|---|
| 2026 | 51 | 2 · $500K | 30 · $70.1M |
| 2025 | 9 | 0 | 6 · $5.4M |
Transactions
| Security | Side | Trade date | Disclosed | Lag | Shares | Price | Value | Flags | Source | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| WSM | Sell S | September 16, 2026 | September 18, 2026 | 2d | 2,382 | $223 | $531K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | September 16, 2026 | September 18, 2026 | 2d | 11,606 | $222 | $2.6M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | September 16, 2026 | September 18, 2026 | 2d | 7,734 | $221 | $1.7M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | September 16, 2026 | September 18, 2026 | 2d | 8,568 | $220 | $1.9M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | September 16, 2026 | September 18, 2026 | 2d | 4,710 | $219 | $1.0M | 10b5-1 plan | Form 4 ↗ | |
| CRM | Option / conversion M | August 22, 2026 | August 24, 2026 | 2d | 441 | — | — | derivative | Form 4 ↗ | |
| CRM | Option / conversion M | August 22, 2026 | August 24, 2026 | 2d | 441 | — | — | Form 4 ↗ | ||
| WSM | Sell S | July 15, 2026 | July 17, 2026 | 2d | 3,363 | $223 | $749K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | July 15, 2026 | July 17, 2026 | 2d | 16,894 | $222 | $3.8M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | July 15, 2026 | July 17, 2026 | 2d | 5,190 | $221 | $1.1M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | July 15, 2026 | July 17, 2026 | 2d | 8,553 | $220 | $1.9M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | July 15, 2026 | July 17, 2026 | 2d | 1,000 | $219 | $219K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | May 27, 2026 | May 29, 2026 | 2d | 15,000 | $200 | $3.0M | 10b5-1 plan | Form 4 ↗ | |
| CRM | Option / conversion M | May 22, 2026 | May 26, 2026 | 4d | 442 | — | — | derivative | Form 4 ↗ | |
| CRM | Option / conversion M | May 22, 2026 | May 26, 2026 | 4d | 442 | — | — | Form 4 ↗ | ||
| WSM | Sell S | May 14, 2026 | May 18, 2026 | 4d | 400 | $175 | $70K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | May 14, 2026 | May 18, 2026 | 4d | 2,609 | $174 | $453K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | May 14, 2026 | May 18, 2026 | 4d | 9,689 | $173 | $1.7M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | May 14, 2026 | May 18, 2026 | 4d | 7,302 | $172 | $1.3M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | April 17, 2026 | April 21, 2026 | 4d | 15,000 | $200 | $3.0M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Option / conversion M | April 4, 2026 | April 7, 2026 | 3d | 12,602 | — | — | derivative | Form 4 ↗ | |
| WSM | Sell F | April 4, 2026 | April 7, 2026 | 3d | 6,412 | $180 | $1.2M | Form 4 ↗ | ||
| WSM | Option / conversion M | April 4, 2026 | April 7, 2026 | 3d | 12,602 | — | — | Form 4 ↗ | ||
| WSM | Other A | March 25, 2026 | March 27, 2026 | 2d | 38,654 | — | — | derivative | Form 4 ↗ | |
| WSM | Option / conversion M | March 22, 2026 | March 24, 2026 | 2d | 11,178 | — | — | derivative | Form 4 ↗ | |
| WSM | Option / conversion M | March 21, 2026 | March 24, 2026 | 3d | 25,192 | — | — | derivative | Form 4 ↗ | |
| WSM | Option / conversion M | March 21, 2026 | March 24, 2026 | 3d | 18,274 | — | — | derivative | Form 4 ↗ | |
| WSM | Option / conversion M | March 21, 2026 | March 24, 2026 | 3d | 311,719 | — | — | derivative | Form 4 ↗ | |
| WSM | Other A | March 20, 2026 | March 24, 2026 | 4d | 311,719 | — | — | derivative | Form 4 ↗ | |
| WSM | Sell F | March 22, 2026 | March 24, 2026 | 2d | 5,688 | $178 | $1.0M | Form 4 ↗ | ||
| WSM | Option / conversion M | March 22, 2026 | March 24, 2026 | 2d | 11,178 | — | — | Form 4 ↗ | ||
| WSM | Sell F | March 21, 2026 | March 24, 2026 | 3d | 12,818 | $178 | $2.3M | Form 4 ↗ | ||
| WSM | Option / conversion M | March 21, 2026 | March 24, 2026 | 3d | 25,192 | — | — | Form 4 ↗ | ||
| WSM | Sell F | March 21, 2026 | March 24, 2026 | 3d | 9,298 | $178 | $1.7M | Form 4 ↗ | ||
| WSM | Option / conversion M | March 21, 2026 | March 24, 2026 | 3d | 18,274 | — | — | Form 4 ↗ | ||
| WSM | Sell F | March 21, 2026 | March 24, 2026 | 3d | 157,762 | $178 | $28.1M | Form 4 ↗ | ||
| WSM | Option / conversion M | March 21, 2026 | March 24, 2026 | 3d | 311,719 | — | — | Form 4 ↗ | ||
| CRM | Buy P | March 19, 2026 | March 19, 2026 | 0d | 2,080 | $195 | $405K | Form 4 ↗ | ||
| CRM | Buy P | March 19, 2026 | March 19, 2026 | 0d | 491 | $195 | $96K | Form 4 ↗ | ||
| WSM | Sell S | March 16, 2026 | March 18, 2026 | 2d | 1,291 | $186 | $240K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | March 16, 2026 | March 18, 2026 | 2d | 3,822 | $185 | $706K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | March 16, 2026 | March 18, 2026 | 2d | 1,799 | $184 | $330K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | March 16, 2026 | March 18, 2026 | 2d | 7,926 | $183 | $1.4M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | March 16, 2026 | March 18, 2026 | 2d | 5,162 | $182 | $938K | 10b5-1 plan | Form 4 ↗ | |
| CRM | Option / conversion M | February 22, 2026 | February 23, 2026 | 1d | 442 | — | — | derivative | Form 4 ↗ | |
| CRM | Option / conversion M | February 22, 2026 | February 23, 2026 | 1d | 442 | — | — | Form 4 ↗ | ||
| CRM | Other A | February 1, 2026 | February 2, 2026 | 1d | 1,766 | — | — | derivative | Form 4 ↗ | |
| WSM | Sell S | January 15, 2026 | January 16, 2026 | 1d | 9,748 | $208 | $2.0M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | January 15, 2026 | January 16, 2026 | 1d | 11,699 | $208 | $2.4M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | January 15, 2026 | January 16, 2026 | 1d | 5,822 | $207 | $1.2M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | January 15, 2026 | January 16, 2026 | 1d | 7,731 | $206 | $1.6M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Other G | December 15, 2025 | December 17, 2025 | 2d | 5,390 | — | — | Form 4 ↗ | ||
| WSM | Sell S | November 26, 2025 | November 26, 2025 | 0d | 12,161 | $181 | $2.2M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | November 25, 2025 | November 26, 2025 | 1d | 9,260 | $181 | $1.7M | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | November 25, 2025 | November 26, 2025 | 1d | 253 | $179 | $45K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | November 25, 2025 | November 26, 2025 | 1d | 1,676 | $178 | $298K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | November 25, 2025 | November 26, 2025 | 1d | 1,456 | $177 | $257K | 10b5-1 plan | Form 4 ↗ | |
| WSM | Sell S | November 25, 2025 | November 26, 2025 | 1d | 5,194 | $176 | $912K | 10b5-1 plan | Form 4 ↗ | |
| CRM | Option / conversion M | November 22, 2025 | November 24, 2025 | 2d | 274 | — | — | derivative | Form 4 ↗ | |
| CRM | Option / conversion M | November 22, 2025 | November 24, 2025 | 2d | 274 | — | — | Form 4 ↗ |
Filings
| Filed | Form | Accession | Rows | Status | Source |
|---|---|---|---|---|---|
| September 18, 2026 | Form 4 | 0000719955-26-000212 | 5 | published | EDGAR ↗ |
| August 24, 2026 | Form 4 | 0001108524-26-000172 | 2 | published | EDGAR ↗ |
| July 17, 2026 | Form 4 | 0000719955-26-000184 | 5 | published | EDGAR ↗ |
| May 29, 2026 | Form 4 | 0000719955-26-000138 | 1 | published | EDGAR ↗ |
| May 26, 2026 | Form 4 | 0001108524-26-000121 | 2 | published | EDGAR ↗ |
| May 18, 2026 | Form 4 | 0000719955-26-000121 | 4 | published | EDGAR ↗ |
| April 21, 2026 | Form 4 | 0000719955-26-000097 | 1 | published | EDGAR ↗ |
| April 7, 2026 | Form 4 | 0000719955-26-000085 | 3 | published | EDGAR ↗ |
| March 27, 2026 | Form 4 | 0000719955-26-000067 | 1 | published | EDGAR ↗ |
| March 24, 2026 | Form 4 | 0000719955-26-000051 | 13 | published | EDGAR ↗ |
| March 19, 2026 | Form 4 | 0001108524-26-000066 | 2 | published | EDGAR ↗ |
| March 18, 2026 | Form 4 | 0000719955-26-000033 | 5 | published | EDGAR ↗ |
| February 23, 2026 | Form 4 | 0001108524-26-000054 | 2 | published | EDGAR ↗ |
| February 2, 2026 | Form 4 | 0001108524-26-000030 | 1 | published | EDGAR ↗ |
| January 16, 2026 | Form 4 | 0000719955-26-000010 | 4 | published | EDGAR ↗ |
| December 17, 2025 | Form 4 | 0000719955-25-000055 | 1 | published | EDGAR ↗ |
| November 26, 2025 | Form 4 | 0000719955-25-000052 | 6 | published | EDGAR ↗ |
| November 24, 2025 | Form 4 | 0001108524-25-000214 | 2 | published | EDGAR ↗ |
Other insiders at WILLIAMS SONOMA INC
- Benioff Marc Chair and CEO 217 rows
- Harris Parker Co-Founder 51 rows
- Howie Jeffrey EVP CHIEF FINANCIAL OFFICER 40 rows
- Milano Miguel President and COO 38 rows
- Tallapragada Srinivas Chief Eng/Cust Success Officer 38 rows
- Niles Sabastian President and CLO 37 rows
- SACHIN J. MEHRA Chief Business Officer 37 rows
- WEBB MAYNARD G JR Director 34 rows
- Washington Robin L President and COFO 28 rows
- Yearout Karalyn EVP CHIEF TALENT OFFICER 25 rows
Everyone on file, with contracts and lobbying under the company's name: WILLIAMS SONOMA INC.
Guides for this page
- What is SEC Form 4? Who files: officers, directors and owners of more than 10% of a class of the company's shares.
- Form 4 transaction codes P = purchase. S = sale. These are the two market trades.
- Insider buying vs insider selling Selling outweighs buying by a wide margin in normal times.
- Rule 10b5-1 trading plans The plan must be set up when the insider has no important non-public information.
- Options and derivatives on Form 4 Table I = shares. Table II = options and other derivatives.
Sources and method
| Source | Filings | Rows | First filed | Newest filed | Read the originals |
|---|---|---|---|---|---|
| SEC EDGAR, Form 4 | 18 | 60 | November 24, 2025 | September 18, 2026 | Form 4 list on EDGAR |
Site built October 22, 2026. Every row in the tables above links to its own filing. To quote a figure, use the Cite button at the top of the page; see how to cite and reuse.
Every row comes from the reporting owner's Form 4 as filed with the SEC (EDGAR ownership XML), read daily. "Value" is shares × the reported price; code P is an open-market purchase, S a sale, M an option exercise, A a grant. The lag is the filing date minus the trade date; Form 4 is due within two business days. Amendments (4/A) are not merged. Details on the methodology page; report an error on corrections.
Not investment advice. Figures are public disclosures shown as filed; they may lag the trade and may be amended later. No recommendation is made or implied.