Transactions
21
Insider / ServiceNow, Inc.
Tzitzon Nicholas
Vice Chairman at ServiceNow, Inc.
- Company
- ServiceNow, Inc.
- Ticker
- NOW
- First filing on record
- November 12, 2025
- Latest trade on record
- February 9, 2026
- SEC filings
- EDGAR ↗
Tzitzon Nicholas, Vice Chairman at ServiceNow, Inc., has disclosed 21 transactions in NOW since November 12, 2025: 0 purchases (0 open-market buys) and 7 sales, worth about $1.3M at the reported prices. The latest was filed February 11, 2026, 2 days after the trade; 3 filings were late against the 2-business-day Form 4 deadline.
Open-market buys
0
Sales
7
Avg. disclosure lag
3.2d
Trading in charts
Trade timeline
When does this person trade, how big, and in which direction? Every trade in the last 12 months.
Bought (above the line)Sold (below the line)Other transaction
In the last 12 months Tzitzon Nicholas made no purchases and 7 sales worth $1.3M, plus 14 other transactions. Dot size is the dollar amount.
Portfolio mix
Which stocks does this person trade most? Tile size is dollars traded, all time on record.
Tzitzon Nicholas has traded 1 stock on record; the largest by dollars is NOW.
Reporting lag
Does this person report on time? One bar per filing against the Form 4 deadline.
On timeLate
1 of 7 filings on record were reported after the Form 4 deadline (two business days, counted here as 4 calendar days).
What kind of transactions
Most Form 4 rows are pay arriving or tax being withheld, not a decision to buy or sell. Only code P is an open-market purchase and code S an open-market sale. What each code means: Form 4 transaction codes.
| Code | Meaning | Rows | Shares | Value |
|---|---|---|---|---|
| M | Option exercise or conversion | 12 | 26,430 | — |
| F | Shares withheld for tax | 6 | 4,484 | $824K |
| A | Grant or award | 2 | 21,591 | — |
| S | Open-market sale | 1 | 522 | $432K |
| Year | Rows | Bought | Sold |
|---|---|---|---|
| 2026 | 8 | 0 | 2 · $402K |
| 2025 | 13 | 0 | 5 · $854K |
Transactions
| Security | Side | Trade date | Disclosed | Lag | Shares | Price | Value | Flags | Source | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| NOW | Other A | February 9, 2026 | February 11, 2026 | 2d | 11,587 | — | — | derivative | Form 4 ↗ | |
| NOW | Option / conversion M | February 6, 2026 | February 10, 2026 | 4d | 2,195 | — | — | derivative | Form 4 ↗ | |
| NOW | Option / conversion M | February 6, 2026 | February 10, 2026 | 4d | 10,004 | — | — | derivative | Form 4 ↗ | |
| NOW | Sell F | February 6, 2026 | February 10, 2026 | 4d | 974 | $101 | $98K | Form 4 ↗ | ||
| NOW | Option / conversion M | February 6, 2026 | February 10, 2026 | 4d | 2,195 | — | — | Form 4 ↗ | ||
| NOW | Sell F | February 6, 2026 | February 10, 2026 | 4d | 3,016 | $101 | $304K | Form 4 ↗ | ||
| NOW | Option / conversion M | February 6, 2026 | February 10, 2026 | 4d | 10,004 | — | — | Form 4 ↗ | ||
| NOW | Other A | February 3, 2026 | February 5, 2026 | 2d | 10,004 | — | — | derivative | Form 4 ↗ | |
| NOW | Option / conversion M | November 17, 2025 | November 19, 2025 | 2d | 166 | — | — | 10b5-1 planderivative | Form 4 ↗ | |
| NOW | Sell S | November 18, 2025 | November 19, 2025 | 1d | 522 | $827 | $432K | 10b5-1 plan | Form 4 ↗ | |
| NOW | Sell F | November 17, 2025 | November 19, 2025 | 2d | 81 | $836 | $68K | 10b5-1 plan | Form 4 ↗ | |
| NOW | Option / conversion M | November 17, 2025 | November 19, 2025 | 2d | 166 | — | — | 10b5-1 plan | Form 4 ↗ | |
| NOW | Option / conversion M | November 14, 2025 | November 18, 2025 | 4d | 298 | — | — | derivative | Form 4 ↗ | |
| NOW | Sell F | November 14, 2025 | November 18, 2025 | 4d | 145 | $850 | $123K | Form 4 ↗ | ||
| NOW | Option / conversion M | November 14, 2025 | November 18, 2025 | 4d | 298 | — | — | Form 4 ↗ | ||
| NOW | Option / conversion M | November 12, 2025 | November 14, 2025 | 2d | 114 | — | — | derivative | Form 4 ↗ | |
| NOW | Sell F | November 12, 2025 | November 14, 2025 | 2d | 56 | $864 | $48K | Form 4 ↗ | ||
| NOW | Option / conversion M | November 12, 2025 | November 14, 2025 | 2d | 114 | — | — | Form 4 ↗ | ||
| NOW | Option / conversion M | November 7, 2025 | November 12, 2025 | 5d | 438 | — | — | latederivative | Form 4 ↗ | |
| NOW | Sell F | November 7, 2025 | November 12, 2025 | 5d | 212 | $862 | $183K | late | Form 4 ↗ | |
| NOW | Option / conversion M | November 7, 2025 | November 12, 2025 | 5d | 438 | — | — | late | Form 4 ↗ |
Filings
| Filed | Form | Accession | Rows | Status | Source |
|---|---|---|---|---|---|
| February 11, 2026 | Form 4 | 0001891538-26-000008 | 1 | published | EDGAR ↗ |
| February 10, 2026 | Form 4 | 0001891538-26-000005 | 6 | published | EDGAR ↗ |
| February 5, 2026 | Form 4 | 0001891538-26-000002 | 1 | published | EDGAR ↗ |
| November 19, 2025 | Form 4 | 0001891538-25-000016 | 4 | published | EDGAR ↗ |
| November 18, 2025 | Form 4 | 0001891538-25-000014 | 3 | published | EDGAR ↗ |
| November 14, 2025 | Form 4 | 0001891538-25-000012 | 3 | published | EDGAR ↗ |
| November 12, 2025 | Form 4 | 0001891538-25-000010 | 3 | published | EDGAR ↗ |
Other insiders at ServiceNow, Inc.
- Fipps Paul President, Global Customer Ops 115 rows
- Mastantuono Gina Director 73 rows
- Canney Jacqueline P Chief People & AI Enblmt. Off. 64 rows
- McDermott William R Director 61 rows
- Zavery Amit Director 51 rows
- McBride Kevin Thomas Principal Accounting Officer 38 rows
- Fontaine Danielle Principal Accounting Officer 28 rows
- ELMER RUSSELL S General Counsel 24 rows
- Nowbar Hossein Pres. & Chief Legal Officer 16 rows
- Chamberlain Paul Edward Director 6 rows
Everyone on file, with contracts and lobbying under the company's name: ServiceNow, Inc..
Guides for this page
- What is SEC Form 4? Who files: officers, directors and owners of more than 10% of a class of the company's shares.
- Form 4 transaction codes P = purchase. S = sale. These are the two market trades.
- Insider buying vs insider selling Selling outweighs buying by a wide margin in normal times.
- Rule 10b5-1 trading plans The plan must be set up when the insider has no important non-public information.
- Options and derivatives on Form 4 Table I = shares. Table II = options and other derivatives.
Sources and method
| Source | Filings | Rows | First filed | Newest filed | Read the originals |
|---|---|---|---|---|---|
| SEC EDGAR, Form 4 | 7 | 21 | November 12, 2025 | February 11, 2026 | Form 4 list on EDGAR |
Site built October 22, 2026. Every row in the tables above links to its own filing. To quote a figure, use the Cite button at the top of the page; see how to cite and reuse.
Every row comes from the reporting owner's Form 4 as filed with the SEC (EDGAR ownership XML), read daily. "Value" is shares × the reported price; code P is an open-market purchase, S a sale, M an option exercise, A a grant. The lag is the filing date minus the trade date; Form 4 is due within two business days. Amendments (4/A) are not merged. Details on the methodology page; report an error on corrections.
Not investment advice. Figures are public disclosures shown as filed; they may lag the trade and may be amended later. No recommendation is made or implied.