Transactions
37
Insider / Wayfair Inc.
Tan Fiona
Chief Technology Officer at Wayfair Inc.
- Company
- Wayfair Inc.
- Ticker
- W
- First filing on record
- October 3, 2025
- Latest trade on record
- October 1, 2026
- SEC filings
- EDGAR ↗
Tan Fiona, Chief Technology Officer at Wayfair Inc., has disclosed 37 transactions in W since October 3, 2025: 0 purchases (0 open-market buys) and 10 sales, worth about $9.4M at the reported prices. The latest was filed October 5, 2026, 4 days after the trade; 5 filings were late against the 2-business-day Form 4 deadline.
Open-market buys
0
Sales
10
Avg. disclosure lag
3.0d
Trading in charts
Trade timeline
When does this person trade, how big, and in which direction? Every trade in the last 12 months.
Bought (above the line)Sold (below the line)Other transaction
In the last 12 months Tan Fiona made no purchases and 9 sales worth $8.0M, plus 23 other transactions. Dot size is the dollar amount.
Portfolio mix
Which stocks does this person trade most? Tile size is dollars traded, all time on record.
Tan Fiona has traded 1 stock on record; the largest by dollars is W.
Reporting lag
Does this person report on time? One bar per filing against the Form 4 deadline.
On timeLate
1 of 12 filings on record were reported after the Form 4 deadline (two business days, counted here as 4 calendar days).
What kind of transactions
Most Form 4 rows are pay arriving or tax being withheld, not a decision to buy or sell. Only code P is an open-market purchase and code S an open-market sale. What each code means: Form 4 transaction codes.
| Code | Meaning | Rows | Shares | Value |
|---|---|---|---|---|
| M | Option exercise or conversion | 20 | 270,344 | — |
| F | Shares withheld for tax | 5 | 68,698 | $6.4M |
| S | Open-market sale | 5 | 27,788 | $3.0M |
| G | Gift | 4 | 54,558 | — |
| A | Grant or award | 3 | 151,390 | — |
| Year | Rows | Bought | Sold |
|---|---|---|---|
| 2026 | 26 | 0 | 6 · $6.8M |
| 2025 | 11 | 0 | 4 · $2.7M |
Transactions
| Security | Side | Trade date | Disclosed | Lag | Shares | Price | Value | Flags | Source | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| W | Option / conversion M | October 1, 2026 | October 5, 2026 | 4d | 27,073 | — | — | 10b5-1 planderivative | Form 4 ↗ | |
| W | Option / conversion M | October 1, 2026 | October 5, 2026 | 4d | 1,199 | — | — | 10b5-1 planderivative | Form 4 ↗ | |
| W | Sell S | October 1, 2026 | October 5, 2026 | 4d | 7,000 | $102 | $715K | 10b5-1 planindirect | Form 4 ↗ | |
| W | Sell F | October 1, 2026 | October 5, 2026 | 4d | 14,357 | $101 | $1.5M | 10b5-1 plan | Form 4 ↗ | |
| W | Option / conversion M | October 1, 2026 | October 5, 2026 | 4d | 27,073 | — | — | 10b5-1 plan | Form 4 ↗ | |
| W | Option / conversion M | October 1, 2026 | October 5, 2026 | 4d | 1,199 | — | — | 10b5-1 plan | Form 4 ↗ | |
| W | Option / conversion M | July 1, 2026 | July 6, 2026 | 5d | 27,073 | — | — | latederivative | Form 4 ↗ | |
| W | Option / conversion M | July 1, 2026 | July 6, 2026 | 5d | 1,198 | — | — | latederivative | Form 4 ↗ | |
| W | Sell F | July 1, 2026 | July 6, 2026 | 5d | 14,357 | $95 | $1.4M | late | Form 4 ↗ | |
| W | Option / conversion M | July 1, 2026 | July 6, 2026 | 5d | 27,073 | — | — | late | Form 4 ↗ | |
| W | Option / conversion M | July 1, 2026 | July 6, 2026 | 5d | 1,198 | — | — | late | Form 4 ↗ | |
| W | Other A | May 1, 2026 | May 4, 2026 | 3d | 108,292 | — | — | derivative | Form 4 ↗ | |
| W | Option / conversion M | April 1, 2026 | April 3, 2026 | 2d | 21,457 | — | — | derivative | Form 4 ↗ | |
| W | Option / conversion M | April 1, 2026 | April 3, 2026 | 2d | 1,636 | — | — | derivative | Form 4 ↗ | |
| W | Sell F | April 1, 2026 | April 3, 2026 | 2d | 11,727 | $75 | $882K | Form 4 ↗ | ||
| W | Option / conversion M | April 1, 2026 | April 3, 2026 | 2d | 21,457 | — | — | Form 4 ↗ | ||
| W | Option / conversion M | April 1, 2026 | April 3, 2026 | 2d | 1,636 | — | — | Form 4 ↗ | ||
| W | Other A | March 18, 2026 | March 20, 2026 | 2d | 21,457 | — | — | derivative | Form 4 ↗ | |
| W | Other G | February 23, 2026 | February 25, 2026 | 2d | 11,370 | — | — | indirect | Form 4 ↗ | |
| W | Other G | February 23, 2026 | February 25, 2026 | 2d | 11,370 | — | — | Form 4 ↗ | ||
| W | Sell S | January 13, 2026 | January 15, 2026 | 2d | 9,000 | $119 | $1.1M | 10b5-1 planindirect | Form 4 ↗ | |
| W | Option / conversion M | January 1, 2026 | January 5, 2026 | 4d | 21,641 | — | — | derivative | Form 4 ↗ | |
| W | Option / conversion M | January 1, 2026 | January 5, 2026 | 4d | 1,635 | — | — | derivative | Form 4 ↗ | |
| W | Sell F | January 1, 2026 | January 5, 2026 | 4d | 11,906 | $107 | $1.3M | Form 4 ↗ | ||
| W | Option / conversion M | January 1, 2026 | January 5, 2026 | 4d | 21,641 | — | — | Form 4 ↗ | ||
| W | Option / conversion M | January 1, 2026 | January 5, 2026 | 4d | 1,635 | — | — | Form 4 ↗ | ||
| W | Other A | December 21, 2025 | December 22, 2025 | 1d | 21,641 | — | — | derivative | Form 4 ↗ | |
| W | Sell S | November 10, 2025 | November 12, 2025 | 2d | 2,559 | $109 | $279K | 10b5-1 planindirect | Form 4 ↗ | |
| W | Sell S | November 10, 2025 | November 12, 2025 | 2d | 2,882 | $112 | $323K | 10b5-1 planindirect | Form 4 ↗ | |
| W | Other G | November 5, 2025 | November 7, 2025 | 2d | 15,909 | — | — | 10b5-1 planindirect | Form 4 ↗ | |
| W | Other G | November 5, 2025 | November 7, 2025 | 2d | 15,909 | — | — | 10b5-1 plan | Form 4 ↗ | |
| W | Sell S | November 5, 2025 | November 7, 2025 | 2d | 6,347 | $101 | $638K | 10b5-1 planindirect | Form 4 ↗ | |
| W | Option / conversion M | October 1, 2025 | October 3, 2025 | 2d | 30,624 | — | — | derivative | Form 4 ↗ | |
| W | Option / conversion M | October 1, 2025 | October 3, 2025 | 2d | 1,636 | — | — | derivative | Form 4 ↗ | |
| W | Sell F | October 1, 2025 | October 3, 2025 | 2d | 16,351 | $86 | $1.4M | Form 4 ↗ | ||
| W | Option / conversion M | October 1, 2025 | October 3, 2025 | 2d | 30,624 | — | — | Form 4 ↗ | ||
| W | Option / conversion M | October 1, 2025 | October 3, 2025 | 2d | 1,636 | — | — | Form 4 ↗ |
Filings
| Filed | Form | Accession | Rows | Status | Source |
|---|---|---|---|---|---|
| October 5, 2026 | Form 4 | 0001616707-26-000170 | 6 | published | EDGAR ↗ |
| July 6, 2026 | Form 4 | 0001616707-26-000131 | 5 | published | EDGAR ↗ |
| May 4, 2026 | Form 4 | 0001867558-26-000005 | 1 | published | EDGAR ↗ |
| April 3, 2026 | Form 4 | 0001616707-26-000089 | 5 | published | EDGAR ↗ |
| March 20, 2026 | Form 4 | 0001616707-26-000055 | 1 | published | EDGAR ↗ |
| February 25, 2026 | Form 4 | 0001616707-26-000029 | 2 | published | EDGAR ↗ |
| January 15, 2026 | Form 4 | 0001867558-26-000002 | 1 | published | EDGAR ↗ |
| January 5, 2026 | Form 4 | 0001616707-26-000006 | 5 | published | EDGAR ↗ |
| December 22, 2025 | Form 4 | 0001616707-25-000161 | 1 | published | EDGAR ↗ |
| November 12, 2025 | Form 4 | 0001616707-25-000141 | 2 | published | EDGAR ↗ |
| November 7, 2025 | Form 4 | 0001616707-25-000135 | 3 | published | EDGAR ↗ |
| October 3, 2025 | Form 4 | 0001616707-25-000109 | 5 | published | EDGAR ↗ |
Other insiders at Wayfair Inc.
- Shah Niraj Chief Executive Officer 82 rows
- Conine Steven Director 81 rows
- Gulliver Kate CFO and Chief Admin Officer 53 rows
- Blotner Jon Pres., Commercial & Operations 49 rows
- Lawton III Harry A President & CEO 10 rows
- NAYLOR JEFFREY G Director 10 rows
- Frost Diana Glbl Chief Growth Officer 7 rows
- JUNG ANDREA Director 4 rows
- Sneed Michael E Director 2 rows
- King Jeremy Director 1 row
Everyone on file, with contracts and lobbying under the company's name: Wayfair Inc..
Guides for this page
- What is SEC Form 4? Who files: officers, directors and owners of more than 10% of a class of the company's shares.
- Form 4 transaction codes P = purchase. S = sale. These are the two market trades.
- Insider buying vs insider selling Selling outweighs buying by a wide margin in normal times.
- Rule 10b5-1 trading plans The plan must be set up when the insider has no important non-public information.
- Options and derivatives on Form 4 Table I = shares. Table II = options and other derivatives.
Sources and method
| Source | Filings | Rows | First filed | Newest filed | Read the originals |
|---|---|---|---|---|---|
| SEC EDGAR, Form 4 | 12 | 37 | October 3, 2025 | October 5, 2026 | Form 4 list on EDGAR |
Site built October 22, 2026. Every row in the tables above links to its own filing. To quote a figure, use the Cite button at the top of the page; see how to cite and reuse.
Every row comes from the reporting owner's Form 4 as filed with the SEC (EDGAR ownership XML), read daily. "Value" is shares × the reported price; code P is an open-market purchase, S a sale, M an option exercise, A a grant. The lag is the filing date minus the trade date; Form 4 is due within two business days. Amendments (4/A) are not merged. Details on the methodology page; report an error on corrections.
Not investment advice. Figures are public disclosures shown as filed; they may lag the trade and may be amended later. No recommendation is made or implied.