Transactions
19
Insider / Apple Inc.
O'BRIEN DEIRDRE
Senior Vice President at Apple Inc.
- Company
- Apple Inc.
- Ticker
- AAPL
- First filing on record
- October 3, 2025
- Latest trade on record
- October 2, 2026
- SEC filings
- EDGAR ↗
O'BRIEN DEIRDRE, Senior Vice President at Apple Inc., has disclosed 19 transactions in AAPL since October 3, 2025: 0 purchases (0 open-market buys) and 9 sales, worth about $73.3M at the reported prices. The latest was filed October 5, 2026, 4 days after the trade.
Open-market buys
0
Sales
9
Avg. disclosure lag
2.2d
Trading in charts
Trade timeline
When does this person trade, how big, and in which direction? Every trade in the last 12 months.
Bought (above the line)Sold (below the line)Other transaction
In the last 12 months O'BRIEN DEIRDRE made no purchases and 6 sales worth $50M, plus 8 other transactions. Dot size is the dollar amount.
Portfolio mix
Which stocks does this person trade most? Tile size is dollars traded, all time on record.
O'BRIEN DEIRDRE has traded 1 stock on record; the largest by dollars is AAPL.
Reporting lag
Does this person report on time? One bar per filing against the Form 4 deadline.
On timeLate
0 of 4 filings on record were reported after the Form 4 deadline (two business days, counted here as 4 calendar days).
What kind of transactions
Most Form 4 rows are pay arriving or tax being withheld, not a decision to buy or sell. Only code P is an open-market purchase and code S an open-market sale. What each code means: Form 4 transaction codes.
| Code | Meaning | Rows | Shares | Value |
|---|---|---|---|---|
| M | Option exercise or conversion | 8 | 513,196 | — |
| S | Open-market sale | 6 | 119,404 | $34.2M |
| F | Shares withheld for tax | 3 | 137,194 | $39.1M |
| A | Grant or award | 2 | 95,290 | — |
| Year | Rows | Bought | Sold |
|---|---|---|---|
| 2026 | 14 | 0 | 6 · $49.6M |
| 2025 | 5 | 0 | 3 · $23.7M |
Transactions
| Security | Side | Trade date | Disclosed | Lag | Shares | Price | Value | Flags | Source | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | Option / conversion M | October 1, 2026 | October 5, 2026 | 4d | 99,878 | — | — | 10b5-1 planderivative | Form 4 ↗ | |
| AAPL | Sell S | October 2, 2026 | October 5, 2026 | 3d | 5,625 | $334 | $1.9M | 10b5-1 plan | Form 4 ↗ | |
| AAPL | Sell S | October 2, 2026 | October 5, 2026 | 3d | 40,764 | $333 | $13.6M | 10b5-1 plan | Form 4 ↗ | |
| AAPL | Sell F | October 1, 2026 | October 5, 2026 | 4d | 53,489 | $330 | $17.7M | 10b5-1 plan | Form 4 ↗ | |
| AAPL | Option / conversion M | October 1, 2026 | October 5, 2026 | 4d | 99,878 | — | — | 10b5-1 plan | Form 4 ↗ | |
| AAPL | Other A | September 27, 2026 | September 29, 2026 | 2d | 47,645 | — | — | derivative | Form 4 ↗ | |
| AAPL | Other A | September 27, 2026 | September 29, 2026 | 2d | 47,645 | — | — | derivative | Form 4 ↗ | |
| AAPL | Option / conversion M | April 1, 2026 | April 3, 2026 | 2d | 19,470 | — | — | 10b5-1 planderivative | Form 4 ↗ | |
| AAPL | Option / conversion M | April 1, 2026 | April 3, 2026 | 2d | 22,159 | — | — | 10b5-1 planderivative | Form 4 ↗ | |
| AAPL | Option / conversion M | April 1, 2026 | April 3, 2026 | 2d | 22,688 | — | — | 10b5-1 planderivative | Form 4 ↗ | |
| AAPL | Sell S | April 2, 2026 | April 3, 2026 | 1d | 9,664 | $256 | $2.5M | 10b5-1 plan | Form 4 ↗ | |
| AAPL | Sell S | April 2, 2026 | April 3, 2026 | 1d | 20,338 | $255 | $5.2M | 10b5-1 plan | Form 4 ↗ | |
| AAPL | Sell F | April 1, 2026 | April 3, 2026 | 2d | 34,315 | $256 | $8.8M | 10b5-1 plan | Form 4 ↗ | |
| AAPL | Option / conversion M | April 1, 2026 | April 3, 2026 | 2d | 64,317 | — | — | 10b5-1 plan | Form 4 ↗ | |
| AAPL | Option / conversion M | October 1, 2025 | October 3, 2025 | 2d | 92,403 | — | — | 10b5-1 planderivative | Form 4 ↗ | |
| AAPL | Sell S | October 2, 2025 | October 3, 2025 | 1d | 1,740 | $258 | $449K | 10b5-1 plan | Form 4 ↗ | |
| AAPL | Sell S | October 2, 2025 | October 3, 2025 | 1d | 41,273 | $257 | $10.6M | 10b5-1 plan | Form 4 ↗ | |
| AAPL | Sell F | October 1, 2025 | October 3, 2025 | 2d | 49,390 | $255 | $12.6M | 10b5-1 plan | Form 4 ↗ | |
| AAPL | Option / conversion M | October 1, 2025 | October 3, 2025 | 2d | 92,403 | — | — | 10b5-1 plan | Form 4 ↗ |
Filings
| Filed | Form | Accession | Rows | Status | Source |
|---|---|---|---|---|---|
| October 5, 2026 | Form 4 | 0001140361-26-038672 | 5 | published | EDGAR ↗ |
| September 29, 2026 | Form 4 | 0001140361-26-038026 | 2 | published | EDGAR ↗ |
| April 3, 2026 | Form 4 | 0001140361-26-013192 | 7 | published | EDGAR ↗ |
| October 3, 2025 | Form 4 | 0001767094-25-000009 | 5 | published | EDGAR ↗ |
Other insiders at Apple Inc.
- Newstead Jennifer SVP, GC and Government Affairs 46 rows
- COOK TIMOTHY D Executive Chair 31 rows
- Parekh Kevan Senior Vice President, CFO 25 rows
- Borders Ben Principal Accounting Officer 22 rows
- Khan Sabih COO 13 rows
- Ternus John CEO 10 rows
- LEVINSON ARTHUR D Director 9 rows
- Adams Katherine L. SVP, GC and Secretary 8 rows
- Gorsky Alex Director 8 rows
- KONDO CHRIS Principal Accounting Officer 7 rows
Everyone on file, with contracts and lobbying under the company's name: Apple Inc..
Guides for this page
- What is SEC Form 4? Who files: officers, directors and owners of more than 10% of a class of the company's shares.
- Form 4 transaction codes P = purchase. S = sale. These are the two market trades.
- Insider buying vs insider selling Selling outweighs buying by a wide margin in normal times.
- Rule 10b5-1 trading plans The plan must be set up when the insider has no important non-public information.
- Options and derivatives on Form 4 Table I = shares. Table II = options and other derivatives.
Sources and method
| Source | Filings | Rows | First filed | Newest filed | Read the originals |
|---|---|---|---|---|---|
| SEC EDGAR, Form 4 | 4 | 19 | October 3, 2025 | October 5, 2026 | Form 4 list on EDGAR |
Site built October 22, 2026. Every row in the tables above links to its own filing. To quote a figure, use the Cite button at the top of the page; see how to cite and reuse.
Every row comes from the reporting owner's Form 4 as filed with the SEC (EDGAR ownership XML), read daily. "Value" is shares × the reported price; code P is an open-market purchase, S a sale, M an option exercise, A a grant. The lag is the filing date minus the trade date; Form 4 is due within two business days. Amendments (4/A) are not merged. Details on the methodology page; report an error on corrections.
Not investment advice. Figures are public disclosures shown as filed; they may lag the trade and may be amended later. No recommendation is made or implied.