Company / CIK 0000793952
HARLEY-DAVIDSON, INC.
- Ticker
- HOG
- Size, estimated from filings
- Mid cap ($2B – $10B)
- Insiders on file
- 19
- Members of Congress who traded it
- 1
- Federal contracts on record
- none matched
- Lobbying filings on record
- none matched
- SEC filings
- EDGAR ↗
- Latest trade on record
- October 1, 2026
HARLEY-DAVIDSON, INC. (HOG) has 19 insiders on file who disclosed 115 transactions in the last 12 months (6 open-market buys, 33 sales, about $3.2M at reported prices), and 7 congressional trades in its stock are on record. No federal contract award that started in the last 180 days was found for a recipient with exactly this name; no lobbying filing names it as client this year.
HARLEY-DAVIDSON, INC. in charts
Who is trading this stock
Which people account for the buying and selling over the last 12 months?
BoughtSold
8 people account for the disclosed buying and selling in HARLEY-DAVIDSON, INC. over the last 12 months; the most active is NOVA DANIEL J with $983K.
Insiders
| Name | Role | Rows | Bought | Sold | Last filed |
|---|---|---|---|---|---|
| Root Jonathan R | CFO and CCO | 18 | 0 | 10 | October 5, 2026 |
| Golston Allan C. | Director | 3 | 0 | 0 | September 30, 2026 |
| NOVA DANIEL J | Director | 5 | 1 | 0 | September 28, 2026 |
| Reintjes Matthew J | Director | 2 | 0 | 0 | August 18, 2026 |
| Littleton Gayle | CLO, CCO, CAO & Corp Sec | 2 | 1 | 0 | August 13, 2026 |
| Starrs Artie | President & CEO | 4 | 2 | 0 | August 11, 2026 |
| Sylvester Maryrose | Director | 3 | 0 | 0 | August 7, 2026 |
| Masood Rafeh | Director | 4 | 1 | 0 | May 26, 2026 |
| Flees Lori Ann | Director | 4 | 1 | 0 | May 26, 2026 |
| Alstead Troy | Director | 3 | 0 | 0 | May 26, 2026 |
| FARLEY JR JAMES D | Director | 3 | 0 | 1 | May 18, 2026 |
| Krause Paul J | Chief Legal Officer | 13 | 0 | 5 | May 13, 2026 |
| Beck Bryan Andrew | Insider | 11 | 0 | 3 | April 8, 2026 |
| Do Charles | Sr. Vice President, HDFSI | 12 | 0 | 5 | March 16, 2026 |
| Ryan Matthew A | Chief Marketing & Tech. Off. | 2 | 0 | 0 | February 26, 2026 |
| Koval Glen | SVP Motorcycle Development | 12 | 0 | 4 | February 26, 2026 |
| Termaat Tori | Chief Human Resources Officer | 12 | 0 | 4 | February 26, 2026 |
| Niketh Bryan | Chief Operations Officer | 1 | 0 | 0 | February 26, 2026 |
| Mansfield Luke Christopher | Chief Commercial Officer | 1 | 0 | 1 | November 24, 2025 |
Rows are this company's Form 4 rows for each person. "Bought" and "sold" count open-market purchases (code P) and sales only. More in insider buying and insider selling.
Members of Congress who traded HOG
From periodic transaction reports that name the company's stock. Amounts are the sums of the ranges as filed. Every row is on the HOG page.
| Member | Seat | Trades | Bought | Sold | Range as filed | Latest |
|---|---|---|---|---|---|---|
| Tim Moore | Representative (NC, District 14), Republican | 7 | 5 | 2 | $140K–$400K | April 7, 2026 |
Insider transactions
| Filer | Security | Side | Trade date | Disclosed | Lag | Shares | Price | Value | Flags | Source | Share |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Root Jonathan R | HOG | Sell S | October 1, 2026 | October 5, 2026 | 4d | 1,559 | $24 | $38K | 10b5-1 plan | Form 4 ↗ | |
| NOVA DANIEL J | HOG | Option / conversion M | September 24, 2026 | September 28, 2026 | 4d | 5,168 | — | — | derivative | Form 4 ↗ | |
| NOVA DANIEL J | HOG | Option / conversion M | September 24, 2026 | September 28, 2026 | 4d | 5,168 | — | — | Form 4 ↗ | ||
| Root Jonathan R | HOG | Sell S | September 1, 2026 | September 2, 2026 | 1d | 1,554 | $27 | $43K | 10b5-1 plan | Form 4 ↗ | |
| Littleton Gayle | HOG | Buy P | August 11, 2026 | August 13, 2026 | 2d | 7,500 | $26 | $198K | Form 4 ↗ | ||
| Starrs Artie | HOG | Buy P | August 10, 2026 | August 11, 2026 | 1d | 10,000 | $26 | $259K | Form 4 ↗ | ||
| Root Jonathan R | HOG | Sell S | August 3, 2026 | August 5, 2026 | 2d | 1,554 | $25 | $39K | 10b5-1 plan | Form 4 ↗ | |
| NOVA DANIEL J | HOG | Buy P | July 31, 2026 | August 3, 2026 | 3d | 40,000 | $25 | $983K | Form 4 ↗ | ||
| Littleton Gayle | HOG | Other A | July 24, 2026 | July 28, 2026 | 4d | 39,232 | — | — | derivative | Form 4 ↗ | |
| Root Jonathan R | HOG | Sell S | July 1, 2026 | July 6, 2026 | 5d | 1,554 | $24 | $38K | late10b5-1 plan | Form 4 ↗ | |
| Root Jonathan R | HOG | Sell S | June 1, 2026 | June 3, 2026 | 2d | 1,554 | $24 | $37K | 10b5-1 plan | Form 4 ↗ | |
| Reintjes Matthew J | HOG | Other A | May 21, 2026 | May 26, 2026 | 5d | 6,250 | — | — | latederivative | Form 4 ↗ | |
| Reintjes Matthew J | HOG | Other A | May 21, 2026 | May 26, 2026 | 5d | 2,479 | — | — | late | Form 4 ↗ | |
| NOVA DANIEL J | HOG | Other A | May 21, 2026 | May 26, 2026 | 5d | 6,520 | — | — | latederivative | Form 4 ↗ | |
| NOVA DANIEL J | HOG | Other A | May 21, 2026 | May 26, 2026 | 5d | 4,742 | — | — | late | Form 4 ↗ | |
| Masood Rafeh | HOG | Other A | May 21, 2026 | May 26, 2026 | 5d | 11,207 | — | — | latederivative | Form 4 ↗ | |
| Golston Allan C. | HOG | Other A | May 21, 2026 | May 26, 2026 | 5d | 6,250 | — | — | latederivative | Form 4 ↗ | |
| Flees Lori Ann | HOG | Other A | May 21, 2026 | May 26, 2026 | 5d | 8,621 | — | — | latederivative | Form 4 ↗ | |
| Alstead Troy | HOG | Other A | May 21, 2026 | May 26, 2026 | 5d | 6,250 | — | — | latederivative | Form 4 ↗ | |
| Sylvester Maryrose | HOG | Other A | May 21, 2026 | May 26, 2026 | 5d | 6,250 | — | — | latederivative | Form 4 ↗ | |
| Root Jonathan R | HOG | Sell S | May 19, 2026 | May 21, 2026 | 2d | 1,554 | $24 | $38K | 10b5-1 plan | Form 4 ↗ | |
| Sylvester Maryrose | HOG | Option / conversion M | May 14, 2026 | May 18, 2026 | 4d | 6,015 | — | — | derivative | Form 4 ↗ | |
| Sylvester Maryrose | HOG | Option / conversion M | May 14, 2026 | May 18, 2026 | 4d | 6,015 | — | — | Form 4 ↗ | ||
| Masood Rafeh | HOG | Option / conversion M | May 14, 2026 | May 18, 2026 | 4d | 6,015 | — | — | derivative | Form 4 ↗ | |
| Masood Rafeh | HOG | Option / conversion M | May 14, 2026 | May 18, 2026 | 4d | 6,015 | — | — | Form 4 ↗ | ||
| Golston Allan C. | HOG | Option / conversion M | May 14, 2026 | May 18, 2026 | 4d | 3,008 | — | — | derivative | Form 4 ↗ | |
| Golston Allan C. | HOG | Option / conversion M | May 14, 2026 | May 18, 2026 | 4d | 3,008 | — | — | Form 4 ↗ | ||
| Flees Lori Ann | HOG | Option / conversion M | May 14, 2026 | May 18, 2026 | 4d | 6,015 | — | — | derivative | Form 4 ↗ | |
| Flees Lori Ann | HOG | Option / conversion M | May 14, 2026 | May 18, 2026 | 4d | 6,015 | — | — | Form 4 ↗ | ||
| FARLEY JR JAMES D | HOG | Option / conversion M | May 14, 2026 | May 18, 2026 | 4d | 6,015 | — | — | derivative | Form 4 ↗ | |
| FARLEY JR JAMES D | HOG | Option / conversion M | May 14, 2026 | May 18, 2026 | 4d | 6,015 | — | — | Form 4 ↗ | ||
| Alstead Troy | HOG | Option / conversion M | May 14, 2026 | May 18, 2026 | 4d | 6,015 | — | — | derivative | Form 4 ↗ | |
| Alstead Troy | HOG | Option / conversion M | May 14, 2026 | May 18, 2026 | 4d | 6,015 | — | — | Form 4 ↗ | ||
| Krause Paul J | HOG | Sell S | May 11, 2026 | May 13, 2026 | 2d | 1,564 | $26 | $41K | 10b5-1 plan | Form 4 ↗ | |
| Beck Bryan Andrew | HOG | Other A | April 6, 2026 | April 8, 2026 | 2d | 7,143 | — | — | derivative | Form 4 ↗ | |
| Do Charles | HOG | Sell S | March 12, 2026 | March 16, 2026 | 4d | 4,241 | $18 | $77K | Form 4 ↗ | ||
| Flees Lori Ann | HOG | Buy P | March 9, 2026 | March 9, 2026 | 0d | 4,000 | $19 | $76K | Form 4 ↗ | ||
| Starrs Artie | HOG | Buy P | March 9, 2026 | March 9, 2026 | 0d | 15,000 | $19 | $287K | Form 4 ↗ | ||
| Masood Rafeh | HOG | Buy P | February 27, 2026 | March 2, 2026 | 3d | 2,775 | $18 | $50K | Form 4 ↗ | ||
| FARLEY JR JAMES D | HOG | Sell S | February 25, 2026 | February 26, 2026 | 1d | 6,454 | $19 | $121K | Form 4 ↗ | ||
| Ryan Matthew A | HOG | Other A | February 13, 2026 | February 26, 2026 | 13d | 19,589 | — | — | latederivative | Form 4 ↗ | |
| Termaat Tori | HOG | Other A | February 13, 2026 | February 26, 2026 | 13d | 12,341 | — | — | latederivative | Form 4 ↗ | |
| Starrs Artie | HOG | Other A | February 13, 2026 | February 26, 2026 | 13d | 159,158 | — | — | latederivative | Form 4 ↗ | |
| Root Jonathan R | HOG | Other A | February 13, 2026 | February 26, 2026 | 13d | 48,972 | — | — | latederivative | Form 4 ↗ | |
| Niketh Bryan | HOG | Other A | February 13, 2026 | February 26, 2026 | 13d | 36,729 | — | — | latederivative | Form 4 ↗ | |
| Krause Paul J | HOG | Other A | February 13, 2026 | February 26, 2026 | 13d | 24,486 | — | — | latederivative | Form 4 ↗ | |
| Koval Glen | HOG | Other A | February 13, 2026 | February 26, 2026 | 13d | 15,427 | — | — | latederivative | Form 4 ↗ | |
| Do Charles | HOG | Other A | February 13, 2026 | February 26, 2026 | 13d | 20,471 | — | — | latederivative | Form 4 ↗ | |
| Beck Bryan Andrew | HOG | Other A | February 13, 2026 | February 26, 2026 | 13d | 9,550 | — | — | latederivative | Form 4 ↗ | |
| Termaat Tori | HOG | Sell F | February 17, 2026 | February 19, 2026 | 2d | 1,239 | $20 | $25K | Form 4 ↗ | ||
| Termaat Tori | HOG | Other A | February 17, 2026 | February 19, 2026 | 2d | 2,538 | — | — | Form 4 ↗ | ||
| Root Jonathan R | HOG | Sell F | February 17, 2026 | February 19, 2026 | 2d | 821 | $20 | $17K | Form 4 ↗ | ||
| Root Jonathan R | HOG | Other A | February 17, 2026 | February 19, 2026 | 2d | 2,800 | — | — | Form 4 ↗ | ||
| Krause Paul J | HOG | Sell F | February 17, 2026 | February 19, 2026 | 2d | 1,766 | $20 | $36K | Form 4 ↗ | ||
| Krause Paul J | HOG | Other A | February 17, 2026 | February 19, 2026 | 2d | 3,757 | — | — | Form 4 ↗ | ||
| Koval Glen | HOG | Sell F | February 17, 2026 | February 19, 2026 | 2d | 742 | $20 | $15K | Form 4 ↗ | ||
| Koval Glen | HOG | Other A | February 17, 2026 | February 19, 2026 | 2d | 2,287 | — | — | Form 4 ↗ | ||
| Termaat Tori | HOG | Option / conversion M | February 9, 2026 | February 9, 2026 | 0d | 1,074 | — | — | derivative | Form 4 ↗ | |
| Termaat Tori | HOG | Option / conversion M | February 6, 2026 | February 9, 2026 | 3d | 3,143 | — | — | derivative | Form 4 ↗ | |
| Termaat Tori | HOG | Option / conversion M | February 5, 2026 | February 9, 2026 | 4d | 1,515 | — | — | derivative | Form 4 ↗ | |
| Termaat Tori | HOG | Sell F | February 9, 2026 | February 9, 2026 | 0d | 562 | $20 | $12K | Form 4 ↗ | ||
| Termaat Tori | HOG | Option / conversion M | February 9, 2026 | February 9, 2026 | 0d | 1,074 | — | — | Form 4 ↗ | ||
| Termaat Tori | HOG | Sell F | February 6, 2026 | February 9, 2026 | 3d | 1,644 | $20 | $33K | Form 4 ↗ | ||
| Termaat Tori | HOG | Option / conversion M | February 6, 2026 | February 9, 2026 | 3d | 3,143 | — | — | Form 4 ↗ | ||
| Termaat Tori | HOG | Sell F | February 5, 2026 | February 9, 2026 | 4d | 793 | $21 | $16K | Form 4 ↗ | ||
| Termaat Tori | HOG | Option / conversion M | February 5, 2026 | February 9, 2026 | 4d | 1,515 | — | — | Form 4 ↗ | ||
| Root Jonathan R | HOG | Option / conversion M | February 9, 2026 | February 9, 2026 | 0d | 1,186 | — | — | derivative | Form 4 ↗ | |
| Root Jonathan R | HOG | Option / conversion M | February 6, 2026 | February 9, 2026 | 3d | 9,980 | — | — | derivative | Form 4 ↗ | |
| Root Jonathan R | HOG | Option / conversion M | February 5, 2026 | February 9, 2026 | 4d | 3,168 | — | — | derivative | Form 4 ↗ | |
| Root Jonathan R | HOG | Sell F | February 9, 2026 | February 9, 2026 | 0d | 348 | $20 | $7,131 | Form 4 ↗ | ||
| Root Jonathan R | HOG | Option / conversion M | February 9, 2026 | February 9, 2026 | 0d | 1,186 | — | — | Form 4 ↗ | ||
| Root Jonathan R | HOG | Sell F | February 6, 2026 | February 9, 2026 | 3d | 3,000 | $20 | $60K | Form 4 ↗ | ||
| Root Jonathan R | HOG | Option / conversion M | February 6, 2026 | February 9, 2026 | 3d | 9,980 | — | — | Form 4 ↗ | ||
| Root Jonathan R | HOG | Sell F | February 5, 2026 | February 9, 2026 | 4d | 1,097 | $21 | $22K | Form 4 ↗ | ||
| Root Jonathan R | HOG | Option / conversion M | February 5, 2026 | February 9, 2026 | 4d | 3,168 | — | — | Form 4 ↗ | ||
| Krause Paul J | HOG | Option / conversion M | February 9, 2026 | February 9, 2026 | 0d | 1,590 | — | — | derivative | Form 4 ↗ | |
| Krause Paul J | HOG | Option / conversion M | February 6, 2026 | February 9, 2026 | 3d | 4,802 | — | — | derivative | Form 4 ↗ | |
| Krause Paul J | HOG | Option / conversion M | February 5, 2026 | February 9, 2026 | 4d | 2,243 | — | — | derivative | Form 4 ↗ | |
| Krause Paul J | HOG | Sell F | February 9, 2026 | February 9, 2026 | 0d | 748 | $20 | $15K | Form 4 ↗ | ||
| Krause Paul J | HOG | Option / conversion M | February 9, 2026 | February 9, 2026 | 0d | 1,590 | — | — | Form 4 ↗ | ||
| Krause Paul J | HOG | Sell F | February 6, 2026 | February 9, 2026 | 3d | 2,435 | $20 | $49K | Form 4 ↗ | ||
| Krause Paul J | HOG | Option / conversion M | February 6, 2026 | February 9, 2026 | 3d | 4,802 | — | — | Form 4 ↗ | ||
| Krause Paul J | HOG | Sell F | February 5, 2026 | February 9, 2026 | 4d | 1,174 | $21 | $24K | Form 4 ↗ | ||
| Krause Paul J | HOG | Option / conversion M | February 5, 2026 | February 9, 2026 | 4d | 2,243 | — | — | Form 4 ↗ | ||
| Koval Glen | HOG | Option / conversion M | February 9, 2026 | February 9, 2026 | 0d | 968 | — | — | derivative | Form 4 ↗ | |
| Koval Glen | HOG | Option / conversion M | February 6, 2026 | February 9, 2026 | 3d | 3,929 | — | — | derivative | Form 4 ↗ | |
| Koval Glen | HOG | Option / conversion M | February 5, 2026 | February 9, 2026 | 4d | 1,366 | — | — | derivative | Form 4 ↗ | |
| Koval Glen | HOG | Sell F | February 9, 2026 | February 9, 2026 | 0d | 362 | $20 | $7,417 | Form 4 ↗ | ||
| Koval Glen | HOG | Option / conversion M | February 9, 2026 | February 9, 2026 | 0d | 968 | — | — | Form 4 ↗ | ||
| Koval Glen | HOG | Sell F | February 6, 2026 | February 9, 2026 | 3d | 1,466 | $20 | $29K | Form 4 ↗ | ||
| Koval Glen | HOG | Option / conversion M | February 6, 2026 | February 9, 2026 | 3d | 3,929 | — | — | Form 4 ↗ | ||
| Koval Glen | HOG | Sell F | February 5, 2026 | February 9, 2026 | 4d | 510 | $21 | $10K | Form 4 ↗ | ||
| Koval Glen | HOG | Option / conversion M | February 5, 2026 | February 9, 2026 | 4d | 1,366 | — | — | Form 4 ↗ | ||
| Do Charles | HOG | Option / conversion M | February 6, 2026 | February 9, 2026 | 3d | 5,214 | — | — | derivative | Form 4 ↗ | |
| Do Charles | HOG | Option / conversion M | February 5, 2026 | February 9, 2026 | 4d | 1,535 | — | — | derivative | Form 4 ↗ | |
| Do Charles | HOG | Sell F | February 6, 2026 | February 9, 2026 | 3d | 1,937 | $20 | $39K | Form 4 ↗ | ||
| Do Charles | HOG | Option / conversion M | February 6, 2026 | February 9, 2026 | 3d | 5,214 | — | — | Form 4 ↗ | ||
| Do Charles | HOG | Sell F | February 5, 2026 | February 9, 2026 | 4d | 571 | $21 | $12K | Form 4 ↗ | ||
| Do Charles | HOG | Option / conversion M | February 5, 2026 | February 9, 2026 | 4d | 1,535 | — | — | Form 4 ↗ | ||
| Beck Bryan Andrew | HOG | Option / conversion M | February 9, 2026 | February 9, 2026 | 0d | 398 | — | — | derivative | Form 4 ↗ | |
| Beck Bryan Andrew | HOG | Option / conversion M | February 6, 2026 | February 9, 2026 | 3d | 1,097 | — | — | derivative | Form 4 ↗ | |
| Beck Bryan Andrew | HOG | Option / conversion M | February 5, 2026 | February 9, 2026 | 4d | 590 | — | — | derivative | Form 4 ↗ | |
| Beck Bryan Andrew | HOG | Sell F | February 9, 2026 | February 9, 2026 | 0d | 135 | $20 | $2,766 | Form 4 ↗ | ||
| Beck Bryan Andrew | HOG | Option / conversion M | February 9, 2026 | February 9, 2026 | 0d | 398 | — | — | Form 4 ↗ | ||
| Beck Bryan Andrew | HOG | Sell F | February 6, 2026 | February 9, 2026 | 3d | 372 | $20 | $7,444 | Form 4 ↗ | ||
| Beck Bryan Andrew | HOG | Option / conversion M | February 6, 2026 | February 9, 2026 | 3d | 1,097 | — | — | Form 4 ↗ | ||
| Beck Bryan Andrew | HOG | Sell F | February 5, 2026 | February 9, 2026 | 4d | 201 | $21 | $4,123 | Form 4 ↗ | ||
| Beck Bryan Andrew | HOG | Option / conversion M | February 5, 2026 | February 9, 2026 | 4d | 590 | — | — | Form 4 ↗ | ||
| Ryan Matthew A | HOG | Other A | December 8, 2025 | January 14, 2026 | 37d | 62,195 | — | — | latederivative | Form 4 ↗ | |
| Mansfield Luke Christopher | HOG | Sell S | November 20, 2025 | November 24, 2025 | 4d | 11,500 | $23 | $267K | Form 4 ↗ | ||
| Do Charles | HOG | Option / conversion M | October 31, 2025 | November 12, 2025 | 12d | 4,655 | — | — | latederivative | Form 4 ↗ | |
| Do Charles | HOG | Sell S | November 7, 2025 | November 12, 2025 | 5d | 4,136 | $26 | $106K | late | Form 4 ↗ | |
| Do Charles | HOG | Sell F | October 31, 2025 | November 12, 2025 | 12d | 1,483 | $27 | $40K | late | Form 4 ↗ | |
| Do Charles | HOG | Option / conversion M | October 31, 2025 | November 12, 2025 | 12d | 4,655 | — | — | late | Form 4 ↗ | |
| Starrs Artie | HOG | Other A | November 5, 2025 | November 7, 2025 | 2d | 240,858 | — | — | derivative | Form 4 ↗ |
Federal contracts (USAspending, awards started in the last 180 days)
No contract award starting in the last 180 days was found for a recipient named exactly "HARLEY-DAVIDSON, INC.". Subsidiaries and differently-spelled recipients are not matched — search contracts.
Lobbying (Senate LDA, as client)
No LDA filing posted since October 2025 names "HARLEY-DAVIDSON, INC." as the client. Filings under a subsidiary or trade-association name are not matched — search lobbying.
Related companies
Companies whose stock was traded by the same people who traded HOG, by number of filers in common. It shows overlap in public filings and nothing else.
- DoorDash, Inc. DASH 1 filer in common
- Coinbase Global, Inc. COIN 1 filer in common
- NVIDIA CORP NVDA 1 filer in common
- VERIZON COMMUNICATIONS INC VZ 1 filer in common
- AT&T INC. T 1 filer in common
- PROCTER & GAMBLE Co PG 1 filer in common
- FORD MOTOR CO F 1 filer in common
- FLEX LTD. FLEX 1 filer in common
Guides for this page
- What is SEC Form 4? Who files: officers, directors and owners of more than 10% of a class of the company's shares.
- Insider buying vs insider selling Selling outweighs buying by a wide margin in normal times.
- What disclosure data cannot tell you Filings are late by design: up to 45 days for Congress, two business days for insiders.
Sources and method
| Source | Filings | Rows | First filed | Newest filed | Read the originals |
|---|---|---|---|---|---|
| House Clerk, periodic transaction reports | 6 | 7 | December 2, 2025 | April 28, 2026 | House Clerk search |
| SEC EDGAR, Form 4 | 54 | 115 | November 7, 2025 | October 5, 2026 | Form 4 list on EDGAR |
Site built October 22, 2026. Every row in the tables above links to its own filing. To quote a figure, use the Cite button at the top of the page; see how to cite and reuse.
Insiders and their transactions come from SEC EDGAR Form 4 filings for this issuer. Contracts and lobbying are matched by exact normalized name (suffixes like Inc./Corp. ignored) to USAspending recipients and LDA clients — a conservative match that misses subsidiaries on purpose. See methodology and corrections.
Not investment advice. Public records shown as filed; no recommendation is made or implied.